The story behind our logo

NOTICE: This blog entry was imported from our previous blogging platform.
The real entry date is May 25, 2009

Defining the logo for a new company is always hard and our case was definitely not an exception. Our first approach to the logo was completely related to the square. After that approach, we moved towards something very similar to our final logo, we wanted to focus on the entire name, while still keeping focus on the Spanish/English part of the Company’s name – at that time we were also focused on colors, and we came with something like this:


Short after that Lorena Navarrete designed a different set of logos that actually looked more like real logos and not our “first-approaches”. Lorena, we are thankful for your all your help!


From this set of logos we really liked the following one – although none of our friends and family seemed to like it.



Finally we came up with the idea of leveraging the power of social networks to decide on our logo, and this became in quite an experience. We had people from everywhere giving opinions about this. People keep asking us which Logo won as if it was some sort of contest. To do this, we did an online Poll using Zoho Polls, which aside from the fact that it doesn’t manage comments well, did the trick for deciding on our logo.
Link to the original Poll
The winner was one of Lorena’s original designs - #4 on the Poll!

 
Although something quite interesting happened; when we analyzed the audience that voted, we realized that Executives preferred the more formal and simpler design while younger generations preferred the modern/colorful approach.
At the end, we decided for the formal logo, I think that it is just as dressing for a meeting with a CIO/CTO. Honestly I could just wear jeans and a t-shirt, after all, what matters is what we know and how well we can do it, but the bottom-line is that I wear a suit for those meetings. I want the person that is meeting me to focus on what I say and not how am I dressed. As for our logo, we want them to focus on our company’s services and not in how modern/colorful we look.
The final logo actually is quite smart; it allows us to do branding: unosign, unosap, unoblog, etc. It is formal, and the best, we can write it using True Type Fonts! So much for embedding images…